Top 10 Digital Marketing Trends and Innovation of 2020

1. Chabot Marketing.


Chatbots either use verbal interactions or chat windows to help web users find what they’re looking for.


Hiring an individual to monitor and communicate with visitors on your website can be expensive, but chatbots save costs by answering common questions on your behalf.


And subsequently, customers tend to appreciate the personalized service and getting their questions answered quickly

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2. Private Messaging Apps.


Most brands use private messaging apps to connect to their customer directly.

Major brands are already undergoing experiments in monetizing messaging apps and soon enough, customers will be able to pay for products directly through messaging apps. Sending and receiving money will be much easier.


3. Artificial Intelligence in Digital Marketing.


The name “Artificial Intelligence” is exactly how it sounds; it refers to robots or machines having the ability to work like humans. AI uses a combination of different features such as chatbots and voice assistants to quickly find answers.


For instance, Alexa and Siri are voice assistants that provide excellent customer care. Just like a human, they can take orders from the users and work behind the scenes on their behalf.

4. Focus More on Customer Retention.


In the coming years, companies will also start to divert their attention from acquiring new customers to retaining their existing ones.


These companies understand that it takes less money to keep existing customers happy and will channel more effort in the middle and last stages of the buyer’s journey.


Retaining customers helps increase revenue because when you keep your existing customers then they tend to tell their friends and give you referrals. Loyal customers are also likely to be more direct and honest with you regarding any issues or problems, giving you a chance to improve your brand.


5. Conversational Marketing.


With all that talk about chatbots, the reality of modern marketing becomes clear: it’s more conversational. People want it that way, and so brands are reacting. When consumers have a question, they need a immediate response.Conversational Marketing facilitates a one-to-one, real-time connection between marketers and customers:


Unlike traditional strategies, this form of marketing is now available across multiple channels, allowing brands to meet customers on their terms: on the devices, platforms and time schedules that suit the customer best.


6. Influencer Marketing.


Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to amplify your brand message to a larger market. Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge niche following who can help spread the word about your business or product through their social channels.


7. Social Media Stories.


Since these types of stories disappear after a set period of time, this is a great opportunity for marketers to make good use of FOMO (fear of missing out).

The benefits of using social media stories include:

o Increased brand awareness

o Constant engagement with followers

o Cost-effectiveness

o Increased traffic to your web page

o Opportunity to reach younger audiences

8. Browser Push Notifications.


Push notifications are on the rise, as people tend to know what’s in it.


9. Content Marketing Continues to Dominate.


Content marketing is so important that all content marketers agree that creating content makes their audience view their organization as a credible and trusted resource.

10. Progressive Web Apps(PWAs).

Progressive Web Apps are essentially websites that work like mobile apps. They offer the functionality of a native mobile app – fast load times, push notifications, working offline, utilizing device hardware, etc. – without being limited to one platform (which in reality means Android or iOS).


This allows development teams to create web apps for any device that works just like a mobile app.


By 2020, the number of smartphone users is expected to reach 2.87 billion. With total page views on mobile increasing year-over-year by almost 50% worldwide, mobile is more crucial than ever to your digital strategy.

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