What is Digital Marketing?
Marketing done through digital means is digital marketing. Digital marketing uses many traditional forms of classic marketing and sales techniques, but is coupled with technology for a more modern approach.
Snowball Effect in Digital Marketing.
A marketing strategy could be explained using a theory called the Snowball Effect.
When a stone is pushed from a mountain, the size of the stone will be smaller. The stone gradually attaches snow to its surface and becomes larger in size. Finally, the mass of the stone will be much larger in size.
Similarly, during our marketing campaign, we've to initially put in a larger effort to push our content to consumers. Gradually the content will start spreading and will be reaching out to the mass audiences.
Good marketing with innovative content is necessary for a steady and long term career.
Snowball Steps to Grow Digital Marketing Campaign.
Search Engine Optimization utilizes the content (mostly the website page) and enables the visibility of the page in the internet. Make sure in updating contents regularly on the page using the right keywords, so that a variety of customers preferring your product could actually see the page.
Some of the criteria that Google follows to the rank page are:
· Content within the page
· Social Signals(from social media to our page)
· Reviews on Google
· Citations, Trust Flow (Process by which people come to our site from other sites)
Since you are having a new website, it will not have a higher ranking. Still, we need to set a benchmark of the number of visitors visiting the page(through Google Analytics). We need to calculate Google Analytics like Domain Authority, Page Authority, Trust Flow, and Local Ranking and update them in a spreadsheet. It is mandatory that the statistics updated are improving consistently.
ii)Social Media Marketing
People have a wrong perception that Social Media Marketing (SMM) is time-consuming and won’t yield profit. Actually, these are false quoted sayings. To be precise, profit shall never be yielded in a quick period of time. This is applicable to SMM too. There will be a gradual increase in profit when ample time is provided (Snowball effect).
Nowadays social media apps are predominantly designed to be accessed through mobile. Everyone is into a social medium. Social medium is a useful channel to market our business.
Social Media Tips;
· Observe and learn from experts.
· Explore newer ideas. Criticisms may come, but that’ll also add benefits to us.
· Always be authentic. Never lose objectives while doing the creative process.
Keep your social media page up-to-date. Place website link within the social media page, so that followers can access page’s website and know about your elaborately.
Influencer marketing is a key. It would be great if a celebrity posts a pic about us on their social media handle.
Indians, especially the younger generation (target audience) are heavily influenced by cinema. So we can attach movie-related posters designed by ourselves and attach the currently trending hashtags (example: cinema names, cine star titles).
Post a picture or two every day. Be in touch with followers. Spamming too many photos will irk them.
Snowball Effect is vital.
The snowball effect results in the steady growth of our business. It takes a minimum duration of about 12-18 months in reaching a greater platform. We have to work hard to attain the sufficiency stage.
To make your business grow, Vegalmedia is here to provide a solution.